Marketing Manager V&A Dundee
Closing date 28 November 2024
We are Scotland’s design museum. Designed for everyone, firing imaginations and sparking curiosity in design across Scotland and around the world.
Salary: £29,295 – £33,686, Permanent
The Marketing Manager will develop and implement integrated insight-driven marketing campaigns to build a strong brand profile for V&A Dundee and support income generation by driving visits to the museum, exhibitions, events, shop and Tatha Bar & Kitchen.
This dynamic, fast-paced role promotes V&A Dundee as a must-see international visitor attraction, through a performance-led approach, actively developing growth audiences, taking through the funnel to conversion.
Some of the duties include:
Create and implement effective multi-channel marketing campaigns to develop audiences and drive visits to V&A Dundee exhibitions, events, shop and Tatha Bar & Kitchen.
Use audience insight and all available data to inform integrated, insight-driven marketing through a performance-led approach, maximising the use of CRM systems and automation.
Maximise income generation by working with the Membership and Retail teams as well as catering partners on collaborative marketing and promotion, ensuring this is brand-aligned and integrated across V&A Dundee activity.
Deliver a broad range of marketing activity across print, online, partner promotions, e-marketing, social media, and advertising, including development of micro campaigns to reach new audiences.
Monitor and report on campaign performance for owned and paid channels to learn from past activity, iterate and constantly improve marketing outcomes.
This is a full-time position, working 37.5 hours per week working in a hybrid flexible environment with a mixture of home working and working from our museum in Dundee. We offer a generous package including 38 days holiday, pension scheme, company sick pay, entry to V&A Dundee paid exhibitions and many more discounts and benefits.
To find out more please click the link below.
Location: Dundee City
For further information, please contact [email protected] or visit https://jobs.vandadundee.org/marketing-manager/en