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Veronique AA Lapeyre
Veronique AA Lapeyre is an arts and fashion communications specialist who delivers quality creative solutions for brands to engage with their audiences and inspire them to action. Her career allows her to be at the intersection of art, fashion and the digital world.
Currently based in Edinburgh, Veronique is the Marketing Manager at Craft Scotland, the national development agency for craft. Veronique creates multi-channel campaigns to raise the profile of Scottish craft and drive engagement. Previous roles include Marketing and PR Manager for ERIBÉ Knitwear and as a Web Manager for cult boutique/atelier Che Camille. These experiences taught Veronique the value of connecting with your customer and effective storytelling. Veronique has lectured on branding and fashion communications at the prominent Fashion and Textiles School at the Heriot-Watt University.
Veronique has a MA from University of Glasgow in Classics & Anthropology, a Masters from Queen Margaret University in Arts & Cultural Management, and professional business/marketing qualifications from the Chartered Institute of Marketing.