Take Part in #UnwrapArt

- 17 November 2021

Unwrap Art is a new digital campaign from SCAN to share encourage the public to buy work from artists and makers, visit gallery shops or buy online from artists organisations if they are choosing gifts during the festive season.

In the lead up to each festive season, SCAN receives many bulletins and communications from members letting us know that they will be hosting studio sales or taking part in makers markets, selling their work to the public.

We want to collate and share all of this amazing activity, starting from Thursday November 18 and help the public see the range of items, and places where they can buy hand-made gifts for friends and family, directly from artists and makers.

How will SCAN share this information?

We have started to collect details of festive shops, events and markets taking place which will be listed on our website, shared on social media and linked to in bulletins.

We have also commissioned a simple brand identity for #UnwrapArt activity to use on our website and social media, and a shareable badge for members to use.

Members, vendors and shoppers will also be invited to use the #UnwrapArt hashtag to share with photos and any shop/market branding they may have.

How can members take part?

There are many ways that SCAN members can take part in this campaign:

If you are an artist selling online, through social media, or at a market or event use the hashtag and download and use the badge if you wish.

If you are an organisation selling online, through social media, or organising a market or event, use the hashtag and download and use the badge if you wish.

You can download and use the #UnwrapArt badge artwork here.

Use the #UnwrapArt hashtag to promote events and activities.

Let us know about your activity so we can add it to our website listings, we are looking for strong images and easily understood information.

If you have a gallery shop or other public facing opportunity, you could let us know about a special item that you think might appeal to new audiences if shared through social media channels.

Share our messages on social and tag us in your own activity.

Let’s work together to reach as many new shoppers as possible!