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Digital Culture Report
14 November 2017
Technology has impacted upon creative work and its associated industries in different ways. Digital Culture, a major longitudinal study of arts and organisations usage of technology in England, charts trends in this area over 2013-2017. It considers how organisations use digital technology in different ways and the associated opportunities, impacts and challenges they experience.
Results are broken down per art form and 199 Visual Arts organisations participated. In line with previous years, more visual art organisations place importance on digital across all organisational functions than the whole arts sector. Marketing, preserving, and archiving continue to be the areas in which digital is seen as important by visual art organisations closely followed by operations. Business models remain the area in which fewest organisations see digital as important.
Scottish data from Mapping the Visual Arts backs up high use of digital for marketing purposes. However, we know that most organisations lack the resources and staff to capitalise on the potential of digital tools for audience development let alone business models.
The Digital Culture survey also shows that experimentation across the arts is reducing, and as we also know so are funds and resources. Other recent Nesta schemes like the Digital R&D Fund of the Arts, previously known as the Digital Arts and Culture Accelerator project, have sought to support organisations in England to experiment and develop new innovative ideas for using digital tech and tools.